Academy Drive Northampton NN2 7AY

Mon–Fri, 9:00 AM–5:00 PM

Privacy Policy

AMG Care Group (“we”, “us”, “our”) is committed to protecting the privacy of everyone we work with — including care service users, young people, families, referring organisations, staff and website visitors. This policy explains what personal data we collect, why we collect it, how we use it, and the rights you have over your information.

Who We Are

AMG Care Group provides domiciliary care services and community-based programmes for young people. We are the “data controller” for the personal data described in this policy, meaning we decide how and why your data is processed.

Contact details:

What Personal Data We Collect

Depending on your relationship with us, we may collect:

For Care Service Users

● Name, date of birth, address and contact details
● Emergency contact and next of kin information
● Health, medical and care needs information (special category data)
● Medication and treatment records
● Care plans, risk assessments and visit/care notes
● Information from GPs, social workers or other healthcare professionals, where relevant

For Young People, Families and Referring Organisations

● Name, date of birth, address and contact details
● Parent/guardian or carer contact details
● Information relevant to the referral (e.g. reason for referral, relevant needs or challenges)
● Attendance, participation and progress records within programmes
● Photographs or video from programme activities, where consent has been given

For Website Visitors

● Contact form submissions (name, email, phone number, message content)
● Referral form submissions
● Technical data such as IP address, browser type and pages visited (via cookies/analytics)

Why We Collect Your Data (Our Legal Basis)

We only use personal data where we have a valid legal basis to do so under UK GDPR, which may include:

  • Consent — where you have given clear permission (e.g. for photos, marketing communications)
  • Contract — to provide the care or programme services you or your family have requested
  • Legal obligation — to comply with safeguarding, care regulation or other legal duties
  • Vital interests — to protect someone’s life or immediate wellbeing in an emergency
  • Legitimate interests — to run and improve our services, subject to your rights and interests

Where we process special category data (such as health information, or data concerning children), we rely on additional conditions permitted under UK GDPR, such as the provision of health and social care, or safeguarding of children and individuals at risk.

How We Use Your Data

  • To assess referrals and determine suitability for our programmes or care services
  • To plan, deliver and review individual care plans or programme support
  • To communicate with service users, families, schools and referring organisations
  • To maintain accurate records for safeguarding, quality assurance and regulatory compliance
  • To respond to enquiries submitted through our website
  • To meet our legal, safeguarding and reporting obligations
  • To improve our services (using anonymised or aggregated data where possible)

Who We Share Your Data With

We do not sell personal data. We may share information, where necessary and appropriate, with:

  • Referring schools, local authorities or organisations, where relevant to the referral or care arrangement
  • Healthcare professionals (e.g. GPs, social workers) involved in a person’s care
  • Regulatory bodies (e.g. CQC), where legally required
  • IT, software or hosting providers who help us store and manage data securely
  • Safeguarding authorities, where there is a concern about a child’s or adult’s welfare

Safeguarding

Where we have concerns about the safety or welfare of a child or vulnerable adult, we may need to share information with relevant authorities (such as social services or the police) without consent, in line with our safeguarding duties and applicable law.

How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes it was collected, or as required by law and relevant regulatory guidance (for example, care and safeguarding records are often required to be retained for specific minimum periods).

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Ask us to correct inaccurate or incomplete data
  • Ask us to delete your data, in certain circumstances
  • Restrict or object to certain types of processing
  • Request a copy of your data in a portable format, where applicable
  • Withdraw consent at any time, where processing is based on consent
  • Complain to the Information Commissioner’s Office (ICO) if you believe your data has been mishandled

To exercise any of these rights, please contact us using the details in Section 1.

Children's and Young People's Data

Our website may use cookies and similar technologies to improve your browsing experience and understand how the site is used. You can control cookies through your browser settings.

Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: